COMPANY
CTV Montreal

DESCRIPTION
Montreal's largest English language TV station, with a strong emphasis on local news, weather, and community events.

BRANDING STRATEGY
CTV Montreal wanted to leverage the updated branding and corporate image of the parent CTV.ca national website, while building on the effective local brand identity HTC had previously created.

WEB STRATEGY
HTC aimed to develop a completely self-managed marketing and promotional vehicle that enables CTV Montreal to update content, manage promotions and assign banners throughout their site.

IGNITIONWEB MODULES
Administration Manager, Media Centre, News Manager, Library Manager, Poll Manager, EasyText Editor, Search Tools, and Site Statistics.

IGNITIONWEB BACKEND CUSTOMIZATION
Adapted Library Manager and Promotions Manager to a dynamic format, making page insertion (or deactivation) automatically updated in the navigation drop-down menu and Site Map.

CUSTOM MODULES
Weather Manager, Promotions Manager (for contests and CTV events), Banner Manager.

RESULTS
CTV Montreal is now the city's most current news, weather, programming, and entertainment provider, attracting online advertising revenue while minimizing site maintenance costs. IgnitionWeb allows dozens of CTV Montreal employees to administer pertinent areas of the website, without requiring significant IT skills.