Customer Relationship Management
With an increasing number of competitors vying for your client base, becoming more customer-centric is the key to building and sustaining customer loyalty. Gaining insight into what your customers are doing and what information they are seeking will enable you to react quickly to customer requests and anticipate future needs.
IMPROVE CUSTOMER SERVICE
Online initiatives can improve customer service and support from both a cost and quality perspective. IgnitionWeb CRM solutions make it easy to update online Customer Support content such as FAQs, White Papers or Download areas with minimum infrastructure or resource requirements. Build stronger customer relationships more cost-effectively through multiple online channels.
ENHANCE THE CUSTOMER EXPERIENCE
IgnitionWeb CRM solutions make it possible for companies to create personalized customer interactions that enhance brand loyalty and entice customers to provide more information about themselves. Provide valued customers with personalized promotional offers that increase revenue potential while improving customer satisfaction.
TARGET YOUR MOST PROFITABLE RELATIONSHIPS
IgnitionWeb CRM solutions can manage a central customer database which can be analyzed to identify opportunities for new market penetration, revenue generation, and cost reduction. Gather customer information from all points of interaction and leverage that information to target marketing and merchandising resources towards the most profitable customers, while actively working to turn low-value customers into high-value customers.
INCREASE PROFITS AND REVENUE
With an IgnitionWeb CRM solution in place, utilize profiled customer data concerning preferences, order histories, and transaction patterns to maximize up-selling and cross-selling opportunities. Develop one-to-one marketing campaigns by personalizing customer communications based on a group or individual profile to drive sales results and positively impact the bottom line.
- Identify visitors and provide access to personalized or privileged content, increasing customer satisfaction.
- Create an online partner support or exchange network where users can log in to check order status, request quotes and download upgrades or technical specifications.
- Send and track personalized email messages using profiled Subscriber lists and campaigns.
- Reduce traditional customer service and support costs while improving the efficiency and range of services offered.
- Make important information and updates quickly accessible by download – save on printing, publishing and communications costs.
- Collaborative workflow management allows customer relationship responsibilities to be delegated.
- Collect customer feedback and perform online market research.
- Increase sales through targeted cross-selling or personalized promotional offers.
- Analyze your website traffic and consumer buying patterns.
- Easy-to-use CRM tools, customized to your business.
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