Thomson Tremblay

Thomson Tremblay Uses IgnitionWeb to Launch their New, Interactive Web 2.0 Branding Vehicle
DESCRIPTION
Thomson Tremblay is the Quebec leader in the field of recruitment and placement services offering permanent placement, temporary recruitment, payroll, human resources and skill testing solutions. Specializing in executive positions and specialized personnel for information technology, technical, engineering, industrial, administrative, accounting, insurance, fashion, retail and logistic segments, Thomson Tremblay tailors their approach toward matching great people with great companies.  
BRANDING STRATEGY
Since 1971, Thomson Tremblay has maintained a strong reputation from Montreal to Quebec City for outstanding service built upon an extensive network of long-standing relationships, a dedicated, experienced service team, and proven track record of successful placements. To communicate the firm’s industry-leading quality, reliability and efficiency, HTC designed a new website in Web 2.0 style for an elegant contemporary look. Bold imagery was used in banners throughout the site to reinforce the fresh and on-point copywriting that clearly, concisely communicates the Thomson Tremblay brand identity.
WEB STRATEGY
In 2011, Thomson Tremblay’s website was in need of an overhaul to meet modern industry standards and serve as an integral, functional, promotional tool for the company. In addition to communicating the firm’s brand equity in a compelling fashion, careful consideration guided the design of the information architecture and messaging strategy. Content was organized to optimize usability and provide the greatest user experience possible. All copywriting was infused with key terminology in order to yield optimal search engine results. Job application, contact and mailing list forms were included to facilitate communication, and social media share buttons were implemented to encourage user dissemination.
IGNITIONWEB MODULES
Administrator Manager, Media Centre, EasyText Editor and Site Statistics.
RESULTS
Thomson Tremblay’s new website helps to enhance the firm's positioning within the Quebec and Canadian market. Built on IgnitionWeb, in adherence with industry best practices, the intuitively-designed, bilingual website is easily-navigated and generates excellent organic search and social traffic for itself. Non-technical Thomson Tremblay staff have the ability to manage site content with ease and confidence. Online applications going through the website have increased and communication with visitors has been enhanced. With a solid online asset, Thomson Tremblay is better-equipped to interact with clients, candidates and the general public while providing valuable, branded online content.
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