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Case Studies / i-dapz ™
| i-dapz ™ |
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i-dapz's flexible e-commerce platform, powered by IgnitionWeb backend and promotions management tools, is designed to increase marketing impact and generate sales. |
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COMPANY
AboutFace Eyewear Marketing
DESCRIPTION
Direct marketers of the i-dapz Active Eyewear System.
BRANDING STRATEGY
"i-dapz in action" using the brand colours of orange and sky/sea blue.
WEB STRATEGY
To build the brand, clearly present its benefits and make it easy and convenient for customers to buy directly online. IgnitionWeb backend and dynamic promotions management tools were used to increase marketing impact and generate sales while providing a flexible e-commerce platform to grow with i-dapz needs.
IGNITIONWEB MODULES
Administration Manager, Boutique Manager, Promotions Manager, Poll Manager and Search Tools
IGNITIONWEB BACKEND CUSTOMIZATION
Integration with third-party payment and order processing system.
CUSTOM MODULES
Data Manager for CRM reporting
RESULTS
The website has had an immediate bottom-line impact, receiving high traffic rates, reducing time and money spent on call centres and long-distance customer service by phone, and generating almost 15% of total sales at a fulfillment cost of only $0.70 per sale, compared to $12.00 for in-person phone support.
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