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As competition for the thinning margin on the consumer dollar increases, retail and consumer goods companies are searching for innovative ways to streamline costs while driving revenues. Using integrated online CRM tools, these companies can capture and utilize customer data from the Web in order to build stronger customer relationships, decrease marketing costs, enhance cross- and up-selling opportunities and improve merchandising strategy. Creating an effective online customer experience that is consistent across offline and online sales channels becomes a crucial competitive advantage. IgnitionWeb online retailing and promotions solutions provide companies with multiple leveragable channels to improve marketing opportunities and drive sales figures. | SALES SOLUTIONS
IgnitionWeb can help companies to:
- Cost-effectively build and promote their brand(s) online
- Target promotional communications to clients via Web and email
- Use customer profiles to identify customers for personalized offers or pricing
- Reduce call centre customer servicing and order fulfillment costs
- Strengthen and grow customer base by allowing customers to easily order online
- Integrate with legacy systems to automate order processing
- Manage product and catalogue updates electronically
- Increase sales through cross-promotion and up-selling of merchandise
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FEATURED CASE STUDY |
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Tune In To YES
YES Montreal needs a transactional microsite for their large annual fundraiser, Tune In To YES, to manage program book ad placements, auction item donations and ticket purchases online.  |
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| FEATURED TOOL |
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MEMBERSHIP MANAGER
Manage a database of members, subscribers, customers or suppliers to offer personalized or restricted-access content on demand.
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