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Media, entertainment and communications companies can now explore new strategies for generating additional revenues from media assets. In marketing their brand across a wide spectrum of traditional and new media, both advertisers and media companies can maximize audience impressions and help to drive viewer traffic by utilizing complimentary channels such as Web and email. IgnitionWeb e-marketing and communications solutions help companies to achieve better ROI for marketing their efforts by reaching a greater, more receptive audience in an efficient and cost-effective manner. | MEDIA & COMMUNICATIONS SOLUTIONS
IgnitionWeb can help companies to:- Enhance branded communications with target audiences via Web and email
- Use profiled email lists to run permission-based marketing campaigns
- Promote programming and events
- Automate daily content management tasks
- Manage banners and online promotions or advertising
- Promote a partner or affiliate network to improve return on marketing efforts
- Easily manage content updates by delegating responsibilities to a team of people
- Centralize files and media for ease of reuse and distribution
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ÉTUDE DE CAS VEDETTE |
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CFCF/CTV
Le nouveau site Web actualisé de CFCF/CTV Montréal met à contribution l'approche globale IgnitionWeb pour simplifier et automatiser les tâches quotidiennes de mise à jour et de gestion des promotions.  |
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| OUTIL VEDETTE |
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Gestionnaire de nouvelles
Le Gestionnaire de nouvelles s'intègre au Gestionnaire des listes d'envois et permet de publier en ligne les nouvelles et les communiqués de presse de l'entreprise tout en les transmettant simultanément par courriel, directement à une liste d'abonnés.
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