Brand Asset Management

Brand & Corporate Identity Management Solutions
With the advent of remote or email-based workflow, effective managing and leveraging of digital corporate assets is becoming a greater priority for today’s businesses, particularly those requiring support for multiple languages. As fewer companies have the luxury of communicating and file-sharing directly across a dedicated LAN network, the resulting de-centralization of information and resources results in wasted employee hours spent searching for and coordinating assets.
IgnitionWeb Brand Asset Management solutions enable businesses to enforce corporate communication and content standards by creating a central online repository of digital files. Reduce production costs by centralizing and categorizing assets for easy retrieval and re-use. Eliminate distribution costs by delivering sales material, presentations, documents, logos, layout templates, graphics and rich media electronically, anywhere they are needed.

REDUCE PRODUCTION COSTS
Existing work can be exported, retrieved and reused, or re-purposed as needed, rather than re-created from scratch. Centralized digital assets enable employees to spend less time locating assets and more time working on current projects. The re-purposing of existing work from previous projects reduces turn-around time for faster development and speed to market.

ELIMINATE DISTRIBUTION COSTS
Traditional costs of distributing assets by mail, messenger, and courier services are significantly reduced by delivering assets electronically - anywhere, anytime.

ENFORCE CORPORATE OR BRAND IDENTITY
Enforce and standardize communications by ensuring that only approved brand assets are used and in the proper context.

REDUCE MISTAKES THROUGH CONTENT TRACKING
Mistakes and duplications of efforts are reduced by ensuring that everyone is working from the same most-current version of the file.

IgnitionWeb Advantages
  • Reduce production costs – existing work can be retrieved and reused, or re-purposed as needed, rather than recreated from scratch.
  • Centralized digital assets enable employees to spend less time locating assets and more time working on current projects.
  • Reduce turn-around for faster development and speed to market.
  • Eliminate distribution costs – traditional costs of distributing assets by mail, messenger, and courier services are significantly reduced by delivering assets electronically – anywhere, anytime.
  • Enforce and standardize communications by ensuring that only approved brand assets are used in the proper context.
  • Mistakes and duplications are reduced through content tracking.

Learn more about Media Centre Brand Asset Management.
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