Search Engine Optimization – 5 simple methods

Search Engine Optimization (SEO) is the practice of optimizing a website to improve its ranking and results location by online search engines. SEO is a key component to successful Internet Marketing platforms like IgnitionWeb.
Search Engine Optimization is a continuous process, so to maintain your website visibility, you must maintain your commitment.

Here are five simple ways to improve your search engine ranking:

1) Register with as many online directories as possible

These are the websites where people go to find your website and the more popular they are the better. The two-fold benefit of this is that the website gets more visitors referred by the directory and also gets more incoming web links. A good place to start is which is a directory of great importance to Google.

2) Register with Industry specific websites

Every industry has their own community and websites. Get listed on them and your search ranking should go up as well the chance people will click through to your site.

3) Encourage other websites to link to you

This can be done by developing a “link to us” section on your website and offering reciprocal links to their websites. This can be easily managed using tools such as IgnitionWeb’s Links Manager.

4) Incorporate your keywords throughout the text on your website

This can be done by first researching the most popular keywords people use to find sites like yours. Then add them to the text on your website. Make sure you don’t sacrifice good text just for the sake of positioning though.

5) Post new pages and content on a regular basis.

Being active is important so you need to publish new content on a regular basis. This could be easily done by creating new pages using blogging software, a library manager or news and events tools. Then once you've added the new content, don't forget to add links to and from your other content pages. The key point to keep in mind is commitment to the process on an ongoing basis. Just because your ranking is high today doesn’t mean it will be tomorrow.

This article was created by High-Touch Communications, creators of IgnitionWeb, the easy-to-use Internet Marketing Platform. If you would like to read more articles like these, please visit

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