Search Engine Optimization – Definitions & Abbreviations
Blog - From "Web log." A blog is basically a journal that is available on the web. The activity of updating a blog is "blogging" and someone who keeps a blog is a "blogger." A blog can be an effective tool in SEO since it can allow for a lot of new content which is popular with search engines. (Source: www.mitsol.co.za).
Googlebot – Google’s spider. Google is by far the most import search engine.
RSS feed - RSS is an acronym for Rich Site Summary, an XML format for distributing news headlines on the Web, also known as syndication. (Source: www.everything2.com). RSS feed help exchanging headlines (with links!) between sites and this promotes building a site's neighbourhood.
Orphan page – web page that doesn’t contain any hyperlinks
SE – Search Engine
SE spam - Refers to the overuse of SEO techniques and if caught, results in a penalty from the search engines.
SEO – Search Engine Optimization. The term SEM (search engine marketing) is often used with the same meaning although it technically refers to a broader range of website marketing efforts which include paid advertising on the SE results pages.
Spider (Search Engine Spider) – a program that visits websites and collects information about them. The collected information is indexed and used later to serve SE clients with proper search results.
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