Website Optimization: Be Efficient; Be Effective

Optimizing your website to work best with your customers Internet Platform is critical to successful Internet Marketing. The launch of the IgnitionWeb Platform Index provides a free service to help Canadian marketers achieve this and better plan their Interactive strategies and web development.
All Internet Browsers and Operating Systems are not alike and this can greatly impact the performance of your website.

Developing your website for every browser and operating system is not an option for most businesses either. This is for two main reasons. Firstly, testing and development support costs can quickly spiral out of control causing well over double the original development time. Secondly, making a website work on all platforms can greatly reduce its added value features as specifications try to appeal to the lowest common denominator.

To avoid these hurdles it is important to understand your customer and develop your websites according to their needs and their Internet Platform.

The IgnitionWeb Platform Index can help you optimize your website, all at no cost to you. It provides Canadian marketers with important information on monthly trends in Browser and Operating System usage for both B2B and B2C websites.

To see the latest report, visit the IgnitionWeb Platform Index.