Draxis

COMPANY
DRAXIS Specialty Pharmaceuticals Inc.

DESCRIPTION
DRAXIS develops, manufactures and markets innovative diagnostic imaging radiopharmaceutical solutions that are sold in over 100 countries.

BRANDING STRATEGY
With three front-end websites, DRAXIS Health,  DRAXIS Pharma, and DRAXIMAGE, the company requires a common creative theme throughout the interface designs, while respecting the individualized brand identities and messages of each site.

WEB STRATEGY
These new websites require progressive design, intuitive information architecture, easy-to-use content management tools, and Internet marketing capabilities to support branding, communications, and sales functions. Content throughout the sites needs to be accessible in a combination of English, French and Spanish, leading to the customization of all IgnitionWeb modules to accommodate translations. In addition, all three front-end URLs must be managed by one consolidated back-end portal, requiring extensive planning to ensure the tri-site, trilingual structure delivers optimal user navigation.

IGNITIONWEB MODULES
Administrator Manager, Content Status Manager, Media Centre, EasyText Editor, News Manager, Careers Manager, Document Distribution Manager, Site Statistics, and Search Tools.

IGNITIONWEB BACKEND CUSTOMIZATION
All modules were customized to manage the tri-site, trilingual structure of the front-end URLs.

RESULTS
DRAXIS has revived their online presence, while communicating effectively to a wide audience (shareholders, distributors, partners and end-users) in three languages. Content can now be created and managed by non-technical staff, and translation management is streamlined and simplified. News Manager allows the company to communicate directly with shareholders, both on the sites themselves and through RSS feeds.